:root {
  --blue-50: #eff6ff;
  --blue-100: #dbeafe;
  --blue-400: #60a5fa;
  --blue-500: #3b82f6;
  --blue-600: #2563eb;
  --blue-700: #1d4ed8;
  --indigo-50: #eef2ff;
  --indigo-100: #e0e7ff;
  --purple-50: #faf5ff;
  --purple-600: #9333ea;
  --purple-700: #7e22ce;
  --pink-100: #fce7f3;
  --pink-600: #db2777;
  --orange-500: #f97316;
  --orange-600: #ea580c;
  --gray-50: #f9fafb;
  --gray-100: #f3f4f6;
  --gray-200: #e5e7eb;
  --gray-300: #d1d5db;
  --gray-600: #4b5563;
  --gray-700: #374151;
  --gray-800: #1f2937;
  --gray-900: #111827;
  --white: #ffffff;
  --yellow-400: #fbbf24;
}

#ppc-advertising{
  background: linear-gradient(
    135deg,
    var(--blue-50),
    var(--indigo-50),
    var(--purple-50)
  );
  color: var(--gray-800);
  line-height: 1.6;
  margin-top: 2vw;
  padding-top: 1vw;
}
.container {
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 20px;
}


@media (min-width: 640px) {
  section {
    padding: 80px 0;
  }
}

@media (min-width: 1024px) {
  section {
    padding: 100px 0;
  }
}

h1,
h2,
h3,
h4 {
  font-weight: 700;
  line-height: 1.3;
  margin-bottom: 1rem;
}

h1 {
  font-size: 2.5rem;
}

@media (min-width: 640px) {
  h1 {
    font-size: 3rem;
  }
}

@media (min-width: 1024px) {
  h1 {
    font-size: 3.5rem;
  }
}

h2 {
  font-size: 2rem;
}

@media (min-width: 640px) {
  h2 {
    font-size: 2.5rem;
  }
}

h3 {
  font-size: 1.5rem;
}

p {
  margin-bottom: 1.5rem;
  font-size: 1.125rem;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 12px 24px;
  font-weight: 600;
  border-radius: 12px;
  text-decoration: none;
  transition: all 0.3s ease;
  cursor: pointer;
  border: none;
  font-size: 1rem;
}

@media (min-width: 640px) {
  .btn {
    padding: 16px 32px;
  }
}

.btn-primary {
  background: linear-gradient(to right, var(--blue-600), var(--purple-600));
  color: var(--white);
  box-shadow: 0 10px 15px -3px rgba(0, 0, 0, 0.1);
}

.btn-primary:hover {
  background: linear-gradient(to right, var(--blue-700), var(--purple-700));
  transform: translateY(-2px);
  box-shadow: 0 20px 25px -5px rgba(0, 0, 0, 0.1);
}

.btn-secondary {
  background: var(--white);
  color: var(--blue-700);
  border: 1px solid var(--blue-200);
  box-shadow: 0 10px 15px -3px rgba(0, 0, 0, 0.1);
}

.btn-secondary:hover {
  background: var(--gray-50);
  transform: translateY(-2px);
  box-shadow: 0 20px 25px -5px rgba(0, 0, 0, 0.1);
}

.btn-outline {
  background: transparent;
  color: var(--white);
  border: 2px solid var(--white);
}

.btn-outline:hover {
  background: var(--white);
  color: var(--pink-600);
}

.text-center {
  text-align: center;
}

.mb-4 {
  margin-bottom: 1rem;
}

.mb-6 {
  margin-bottom: 1.5rem;
}

.mb-8 {
  margin-bottom: 2rem;
}

.mb-12 {
  margin-bottom: 3rem;
}

.mb-16 {
  margin-bottom: 4rem;
}

.ml-2 {
  margin-left: 0.5rem;
}

.ml-3 {
  margin-left: 0.75rem;
}

.ml-4 {
  margin-left: 1rem;
}

/* Hero Section */
.hero {
  padding-top: 80px;
  padding-bottom: 60px;
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 1s ease, transform 1s ease;
}

@media (min-width: 640px) {
  .hero {
    padding-top: 100px;
    padding-bottom: 80px;
  }
}

@media (min-width: 1024px) {
  .hero {
    padding-top: 120px;
    padding-bottom: 100px;
  }
}

.hero.visible {
  opacity: 1;
  transform: translateY(0);
}

.hero-content {
  display: grid;
  grid-template-columns: 1fr;
  gap: 2rem;
}

@media (min-width: 1024px) {
  .hero-content {
    grid-template-columns: 1fr 1fr;
    gap: 4rem;
  }
}

.hero-badge {
  display: flex;
  align-items: center;
  margin-bottom: 1.5rem;
}

.badge-icon {
  width: 48px;
  height: 48px;
  background: linear-gradient(135deg, var(--blue-500), var(--purple-600));
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-right: 1rem;
  box-shadow: 0 10px 15px -3px rgba(0, 0, 0, 0.1);
  transition: transform 0.3s ease;
}

@media (min-width: 640px) {
  .badge-icon {
    width: 64px;
    height: 64px;
  }
}

.badge-icon:hover {
  transform: scale(1.1);
}

.badge-icon i {
  color: var(--white);
  font-size: 1.5rem;
}

@media (min-width: 640px) {
  .badge-icon i {
    font-size: 2rem;
  }
}

.badge-text {
  color: var(--blue-600);
  font-weight: 600;
  font-size: 1rem;
}

@media (min-width: 640px) {
  .badge-text {
    font-size: 1.125rem;
  }
}

.hero-actions {
  display: flex;
  flex-direction: column;
  gap: 1rem;
  margin-top: 2rem;
  margin-bottom: 2rem;
}

@media (min-width: 640px) {
  .hero-actions {
    flex-direction: row;
    margin-bottom: 3rem;
  }
}

.metrics-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.75rem;
}

@media (min-width: 1024px) {
  .metrics-grid {
    grid-template-columns: repeat(4, 1fr);
    gap: 1rem;
  }
}

.metric-card {
  background: var(--white);
  border-radius: 12px;
  padding: 1rem;
  box-shadow: 0 4px 6px -1px rgba(0, 0, 0, 0.1);
  transition: all 0.3s ease;
}

@media (min-width: 640px) {
  .metric-card {
    padding: 1.5rem;
  }
}

.metric-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 20px 25px -5px rgba(0, 0, 0, 0.1);
}

.metric-card.active {
  box-shadow: 0 0 0 2px var(--blue-500);
  transform: scale(1.05);
}

.metric-value {
  font-size: 1.5rem;
  font-weight: 700;
  color: var(--blue-600);
  margin-bottom: 0.25rem;
}

@media (min-width: 640px) {
  .metric-value {
    font-size: 2rem;
  }
}

.metric-label {
  font-size: 0.75rem;
  color: var(--gray-600);
  font-weight: 500;
}

@media (min-width: 640px) {
  .metric-label {
    font-size: 0.875rem;
  }
}

.platforms-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0.75rem;
}

@media (min-width: 640px) {
  .platforms-grid {
    grid-template-columns: repeat(3, 1fr);
    gap: 1rem;
  }
}

.platform-card {
  border-radius: 12px;
  padding: 1rem;
  color: var(--white);
  transition: all 0.3s ease;
  box-shadow: 0 10px 15px -3px rgba(0, 0, 0, 0.1);
  cursor: pointer;
}

@media (min-width: 640px) {
  .platform-card {
    padding: 1.5rem;
    border-radius: 16px;
  }
}

.platform-card:hover {
  transform: scale(1.05);
  box-shadow: 0 25px 50px -12px rgba(0, 0, 0, 0.25);
}

.platform-icon {
  font-size: 1.5rem;
  margin-bottom: 0.5rem;
}

@media (min-width: 640px) {
  .platform-icon {
    font-size: 2rem;
    margin-bottom: 1rem;
  }
}

.platform-name {
  font-weight: 700;
  font-size: 0.875rem;
  margin-bottom: 0.5rem;
}

@media (min-width: 640px) {
  .platform-name {
    font-size: 1.125rem;
  }
}

.platform-details {
  font-size: 0.75rem;
  opacity: 0.9;
  transition: opacity 0.3s ease;
}

@media (min-width: 640px) {
  .platform-details {
    font-size: 0.875rem;
  }
}

.platform-card:hover .platform-details {
  opacity: 1;
}

/* Services Section */
.services-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.5rem;
}

@media (min-width: 640px) {
  .services-grid {
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
  }
}

@media (min-width: 1024px) {
  .services-grid {
    grid-template-columns: repeat(4, 1fr);
  }
}

.service-card {
  background: linear-gradient(135deg, var(--blue-50), var(--indigo-50));
  border-radius: 12px;
  padding: 1.5rem;
  transition: all 0.3s ease;
}

@media (min-width: 640px) {
  .service-card {
    padding: 2rem;
    border-radius: 16px;
  }
}

.service-card:hover {
  transform: translateY(-8px) scale(1.02);
  box-shadow: 0 25px 50px -12px rgba(0, 0, 0, 0.15);
}

.service-icon {
  font-size: 2rem;
  margin-bottom: 1rem;
  transition: transform 0.3s ease;
}

@media (min-width: 640px) {
  .service-icon {
    font-size: 3rem;
    margin-bottom: 1.5rem;
  }
}

.service-card:hover .service-icon {
  transform: scale(1.1);
}

.service-title {
  font-size: 1.25rem;
  font-weight: 700;
  color: var(--gray-800);
  margin-bottom: 0.75rem;
}

@media (min-width: 640px) {
  .service-title {
    font-size: 1.5rem;
  }
}

.service-description {
  font-size: 0.875rem;
  color: var(--gray-600);
  margin-bottom: 1rem;
}

@media (min-width: 640px) {
  .service-description {
    font-size: 1rem;
  }
}

.service-features {
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
}

.service-feature {
  display: flex;
  align-items: center;
  font-size: 0.75rem;
  color: var(--gray-700);
}

@media (min-width: 640px) {
  .service-feature {
    font-size: 0.875rem;
  }
}

.feature-dot {
  width: 6px;
  height: 6px;
  background: var(--blue-500);
  border-radius: 50%;
  margin-right: 0.5rem;
}

/* Case Study Section */
.case-study {
  background: linear-gradient(135deg, var(--gray-50), var(--blue-50));
}

.case-study-card {
  background: var(--white);
  border-radius: 16px;
  padding: 1.5rem;
  box-shadow: 0 25px 50px -12px rgba(0, 0, 0, 0.25);
}

@media (min-width: 640px) {
  .case-study-card {
    padding: 2rem;
    border-radius: 24px;
  }
}

@media (min-width: 1024px) {
  .case-study-card {
    padding: 3rem;
  }
}

.case-study-content {
  display: grid;
  grid-template-columns: 1fr;
  gap: 2rem;
  margin-bottom: 2rem;
}

@media (min-width: 1024px) {
  .case-study-content {
    grid-template-columns: 1fr 1fr;
    gap: 3rem;
    margin-bottom: 3rem;
  }
}

.case-study-info {
  display: flex;
  flex-direction: column;
  gap: 1rem;
}

@media (min-width: 640px) {
  .case-study-info {
    gap: 1.5rem;
  }
}

.info-item {
  margin-bottom: 1rem;
}

.info-label {
  font-weight: 600;
  color: var(--blue-600);
  margin-bottom: 0.5rem;
  font-size: 0.875rem;
}

@media (min-width: 640px) {
  .info-label {
    font-size: 1rem;
  }
}

.info-value {
  color: var(--gray-600);
  font-size: 0.875rem;
}

@media (min-width: 640px) {
  .info-value {
    font-size: 1rem;
  }
}

.results-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1rem;
}

@media (min-width: 640px) {
  .results-grid {
    gap: 1.5rem;
  }
}

.result-card {
  background: linear-gradient(135deg, var(--blue-50), var(--indigo-50));
  border-radius: 12px;
  padding: 1rem;
  text-align: center;
  transition: all 0.3s ease;
}

@media (min-width: 640px) {
  .result-card {
    padding: 1.5rem;
    border-radius: 16px;
  }
}

.result-card:hover {
  transform: scale(1.05);
  box-shadow: 0 10px 15px -3px rgba(0, 0, 0, 0.1);
}

.result-icon {
  font-size: 1.5rem;
  margin-bottom: 0.5rem;
}

@media (min-width: 640px) {
  .result-icon {
    font-size: 2rem;
    margin-bottom: 1rem;
  }
}

.result-value {
  font-size: 1.25rem;
  font-weight: 700;
  color: var(--blue-600);
  margin-bottom: 0.25rem;
}

@media (min-width: 640px) {
  .result-value {
    font-size: 1.5rem;
  }
}

.result-label {
  font-size: 0.75rem;
  color: var(--gray-700);
  font-weight: 500;
}

@media (min-width: 640px) {
  .result-label {
    font-size: 0.875rem;
  }
}

/* Testimonials Section */
.testimonial-container {
  position: relative;
  max-width: 900px;
  margin: 0 auto;
}

.testimonial-card {
  background: linear-gradient(135deg, var(--blue-50), var(--indigo-50));
  border-radius: 16px;
  padding: 1.5rem;
  box-shadow: 0 25px 50px -12px rgba(0, 0, 0, 0.25);
  text-align: center;
}

@media (min-width: 640px) {
  .testimonial-card {
    padding: 2rem;
    border-radius: 24px;
  }
}

@media (min-width: 1024px) {
  .testimonial-card {
    padding: 3rem;
  }
}

.testimonial-rating {
  display: flex;
  justify-content: center;
  margin-bottom: 1rem;
}

@media (min-width: 640px) {
  .testimonial-rating {
    margin-bottom: 1.5rem;
  }
}

.rating-star {
  color: var(--yellow-400);
  font-size: 1rem;
  margin: 0 0.125rem;
}

@media (min-width: 640px) {
  .rating-star {
    font-size: 1.25rem;
    margin: 0 0.25rem;
  }
}

.testimonial-text {
  font-style: italic;
  color: var(--gray-700);
  margin-bottom: 1.5rem;
  font-size: 0.875rem;
  line-height: 1.6;
}

@media (min-width: 640px) {
  .testimonial-text {
    font-size: 1.125rem;
    margin-bottom: 2rem;
  }
}

.testimonial-author {
  font-weight: 700;
  color: var(--gray-800);
  font-size: 0.875rem;
}

@media (min-width: 640px) {
  .testimonial-author {
    font-size: 1.125rem;
  }
}

.testimonial-role {
  color: var(--blue-600);
  font-weight: 500;
  font-size: 0.75rem;
  margin-bottom: 0.25rem;
}

@media (min-width: 640px) {
  .testimonial-role {
    font-size: 1rem;
  }
}

.testimonial-company {
  color: var(--gray-600);
  font-size: 0.75rem;
}

@media (min-width: 640px) {
  .testimonial-company {
    font-size: 0.875rem;
  }
}

.testimonial-nav {
  display: flex;
  justify-content: center;
  gap: 0.5rem;
  margin-top: 1.5rem;
}

@media (min-width: 640px) {
  .testimonial-nav {
    margin-top: 2rem;
  }
}

.testimonial-dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--gray-300);
  cursor: pointer;
  transition: all 0.3s ease;
}

@media (min-width: 640px) {
  .testimonial-dot {
    width: 12px;
    height: 12px;
  }
}

.testimonial-dot.active {
  background: var(--blue-600);
  width: 24px;
  border-radius: 6px;
}

@media (min-width: 640px) {
  .testimonial-dot.active {
    width: 32px;
  }
}

/* Pricing Section */
.pricing-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.5rem;
}

@media (min-width: 1024px) {
  .pricing-grid {
    grid-template-columns: repeat(3, 1fr);
    gap: 2rem;
  }
}

.pricing-card {
  border-radius: 16px;
  padding: 1.5rem;
  position: relative;
  transition: all 0.3s ease;
}

@media (min-width: 640px) {
  .pricing-card {
    padding: 2rem;
    border-radius: 24px;
  }
}

.pricing-card:hover {
  transform: translateY(-8px);
  box-shadow: 0 25px 50px -12px rgba(0, 0, 0, 0.25);
}

.pricing-card.popular {
  transform: scale(1.05);
  box-shadow: 0 25px 50px -12px rgba(0, 0, 0, 0.25);
  z-index: 10;
}

@media (min-width: 1024px) {
  .pricing-card.popular {
    transform: scale(1.1);
  }
}

.popular-badge {
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--yellow-400);
  color: var(--gray-900);
  padding: 0.5rem 1rem;
  border-radius: 9999px;
  font-size: 0.75rem;
  font-weight: 600;
  box-shadow: 0 4px 6px -1px rgba(0, 0, 0, 0.1);
}

@media (min-width: 640px) {
  .popular-badge {
    top: -16px;
    padding: 0.5rem 1.5rem;
    font-size: 0.875rem;
  }
}

.pricing-header {
  text-align: center;
  margin-bottom: 1.5rem;
}

@media (min-width: 640px) {
  .pricing-header {
    margin-bottom: 2rem;
  }
}

.pricing-name {
  font-size: 1.25rem;
  font-weight: 700;
  margin-bottom: 0.5rem;
}

@media (min-width: 640px) {
  .pricing-name {
    font-size: 1.5rem;
  }
}

.pricing-platforms {
  font-size: 0.875rem;
  margin-bottom: 0.25rem;
}

@media (min-width: 640px) {
  .pricing-platforms {
    font-size: 1rem;
  }
}

.pricing-ad-spend {
  font-size: 0.75rem;
  margin-bottom: 1rem;
}

@media (min-width: 640px) {
  .pricing-ad-spend {
    font-size: 0.875rem;
  }
}

.pricing-price {
  display: flex;
  align-items: baseline;
  justify-content: center;
}

.price-amount {
  font-size: 2rem;
  font-weight: 700;
}

@media (min-width: 640px) {
  .price-amount {
    font-size: 2.5rem;
  }
}

.price-period {
  font-size: 1rem;
  margin-left: 0.25rem;
}

@media (min-width: 640px) {
  .price-period {
    font-size: 1.125rem;
  }
}

.pricing-features {
  margin-bottom: 1.5rem;
}

@media (min-width: 640px) {
  .pricing-features {
    margin-bottom: 2rem;
  }
}

.pricing-feature {
  display: flex;
  align-items: flex-start;
  margin-bottom: 0.75rem;
  font-size: 0.875rem;
}

@media (min-width: 640px) {
  .pricing-feature {
    font-size: 1rem;
  }
}

.feature-bullet {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  margin-top: 0.5rem;
  margin-right: 0.75rem;
  flex-shrink: 0;
}

/* CTA Section */
.cta {
  background: linear-gradient(135deg, var(--pink-600), var(--purple-600));
  color: var(--white);
  margin-top: 3vw;
}

.cta-content {
  max-width: 900px;
  margin: 0 auto;
  text-align: center;
}

.cta-actions {
  display: flex;
  flex-direction: column;
  gap: 1rem;
  justify-content: center;
  margin-top: 2rem;
  margin-bottom: 3rem;
}

@media (min-width: 640px) {
  .cta-actions {
    flex-direction: row;
    margin-bottom: 4rem;
  }
}

.cta-stats {
  display: grid;
  grid-template-columns: 1fr;
  gap: 2rem;
}

@media (min-width: 640px) {
  .cta-stats {
    grid-template-columns: repeat(3, 1fr);
  }
}

.cta-stat {
  text-align: center;
}

.cta-stat-value {
  font-size: 2rem;
  font-weight: 700;
  margin-bottom: 0.5rem;
}

@media (min-width: 640px) {
  .cta-stat-value {
    font-size: 2.5rem;
  }
}

.cta-stat-label {
  font-size: 0.875rem;
  opacity: 0.9;
}

@media (min-width: 640px) {
  .cta-stat-label {
    font-size: 1rem;
  }
}

/* Utility Classes */
.text-gradient {
  background: linear-gradient(to right, var(--blue-600), var(--purple-600));
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

.animate-fadeIn {
  animation: fadeIn 0.6s ease-out forwards;
}

@keyframes fadeIn {
  from {
    opacity: 0;
    transform: translateY(20px);
  }

  to {
    opacity: 1;
    transform: translateY(0);
  }
}

.delay-100 {
  animation-delay: 0.1s;
}

.delay-200 {
  animation-delay: 0.2s;
}

.delay-300 {
  animation-delay: 0.3s;
}

.delay-400 {
  animation-delay: 0.4s;
}

.delay-500 {
  animation-delay: 0.5s;
}